When buyers ask AI what to buy, does it name your brand?
More and more shopping starts with a question to an AI assistant, not a search box. Laup tracks how ChatGPT, Gemini, Copilot and Claude answer those questions every day: your share of the recommendations, who gets named instead, and the sources behind each answer.
Not sure yet? Run the free AI readiness check.
Where the answers come from
Ask AI what to buy and the reply is built from two things: what the model already learned, and the sites it reads live while it answers. To be recommended you have to be readable first, then present in the sources AI leans on. If you have done SEO the instinct is familiar: crawlable pages and credible sources, now aimed at AI answers instead of search results.
Your brand
AI reads your site to see whether it can pick you up at all.
AI-ready
Readiness decides whether you can show up as a source in the first place.
AI crawlers
Crawlers read the web and build both the model's knowledge and the search index it queries live.
A shopper asks
Someone asks AI what to buy in a category you sell.
AI answers, grounded in two things
what it knowslive web searchThe answer
AI replies from what it already knows and a live web search. You are named, or a competitor is.
Understand
Whether AI can crawl and read your site, how you rank in AI answers today, and which sources those answers lean on.
Prioritise
Where to focus, weighted by how much AI relies on each source to ground its answers, including your own site.
Act
What to change, on your own site and in the sources AI reads, to move the answer.
It starts with being readable
Before AI can recommend your brand, it has to read it. See what AI crawlers find on your site, and what to fix first. Takes 30 seconds, no signup.
Where you stand, every day
Your AI visibility over time, against the competitors who show up beside you. Understand which sources AI grounds its answers in, and which ones to prioritise being present in.
Down to the categories you care about
Your visibility in each category, who leads it, and how the trend moves against competitors.
What Laup tracks, exactly
The dashboard in plain terms. Everything below is in the product today; anything not listed is not.
- Per-engine results
- Answers from ChatGPT, Gemini, Copilot (Bing-grounded) and Claude. Every number is reported per engine, never blended into one score.
- Mentions vs citations
- Being named in an answer and being cited as its source are different signals. Laup extracts both from every response and tracks them separately.
- Grounding sources
- The exact domains and pages each answer reads before it recommends, including whether your own site is among them and where competitors are named while you are not.
- Competitors, discovered
- The competitor list comes from the answers themselves, whoever AI names beside you, not a list you maintain by hand.
- Share of voice by category
- Your share of AI recommendations in each product category you track, against the competitors named beside you.
- Your market, its language
- Prompts are generated for your market and phrased in its language. Nine languages across ten markets today, Norwegian and English included.
- Daily tracking, real trends
- Your prompt set runs every day. Scores are rolling windows over repeated runs, not one-off checks.
- AI readiness, scored
- A technical scan of what AI crawlers can actually read on your site, scored against a published methodology.
How the readiness score is computed is public: read the methodology.
Third-party sources, more important than you think
When AI answers, most of what it reads is not your site. Reddit is often one of the largest, and it is rarely alone. Dig into the grounding behind every answer, down to the exact pages AI pulls from.
The most important grounding domains
One Norwegian electronics retailer on ChatGPT, 7 days average until 18 June 2026. Share of answers where AI read that site.
First understand where you stand. Then improve it.
AI Visibility gives you the verdict: who gets recommended, where, and why. The improving is its own discipline, and we are in beta with AI agents that turn your measurements into a ranked action plan.
Getting set up
Laup reads your site with AI and suggests the categories and questions worth tracking. Onboarding is a few clicks, and your first visibility scores arrive within a few minutes.
No credit card required.