When shoppers ask AI what to buy, does it name your store?
More and more shopping starts with a question to an AI assistant, not a search box. Whether AI recommends you depends first on whether it can read your store at all.
It starts with being AI ready
See what AI crawlers find on your store, and what to fix first. No signup.
Where the answers come from
Ask AI what to buy and the reply is built from two things: what the model already learned, and the sites it reads live while it answers. To be recommended you have to be readable first, then present in the sources AI leans on. If you have done SEO the instinct is familiar: crawlable pages and credible sources, now aimed at AI answers instead of search results.
Your store
AI reads your site to see whether it can pick you up at all.
AI-ready
Readiness decides whether you can show up as a source in the first place.
AI crawlers
Crawlers read the web and build both the model's knowledge and the search index it queries live.
A shopper asks
Someone asks AI what to buy in a category you sell.
AI answers, grounded in two things
what it knowslive web searchThe answer
AI replies from what it already knows and a live web search. You are named, or a competitor is.
Understand
Whether AI can crawl and read your store, how you rank in AI answers today, and which sources those answers lean on.
Prioritise
Where to focus, weighted by how much AI relies on each source to ground its answers, including your own site.
Act
What to change, on your own site and in the sources AI reads, to move the answer.
Where you stand, every day
Your AI visibility over time, against the competitors who show up beside you. Understand which sources AI grounds its answers in, and which ones to prioritise being present in.
Down to the categories you care about
Your visibility in each category, who leads it, and how the trend moves against competitors.
Third-party sources, more important than you think
When AI answers, most of what it reads is not your site. Reddit is often one of the largest, and it is rarely alone. Dig into the grounding behind every answer, down to the exact pages AI pulls from.
The most important grounding domains
Real figures from a Norwegian store's prompts.
Getting set up
Laup reads your site with AI and suggests the categories and questions worth tracking. Onboarding is a few clicks, and your first visibility scores arrive within a few minutes.
No credit card required.