laup.ailaup.ai wordmark: "laup" in flowing calligraphic script with connected letterforms, followed by ".ai" in clean sans-serif.
AI visibility for Nordic retailers and brands

Does ChatGPT recommend your brand, or your competitor?

Laup asks ChatGPT, Gemini, Copilot and Claude the buying questions your customers ask, every day, and shows who gets named -- whether you sell yourself or through retailers.

The Laup AI Visibility dashboard: share of voice over time against competitors, with the sources AI grounds its answers in

The shift, in numbers

Buyers are already asking AI.
The question is whether your brand gets named.

43%

use GenAI tools to research brands, products, and recommendations.

Source: BCG, 2026

50%

of consumers intentionally seek AI-powered search for buying decisions.

Source: McKinsey, 2025


Our approach

Understand. Influence. Connect.

01

Understand

AI is already forming opinions about your brand.

Whether it can read your product data, how it ranks you by category, whether it recommends you at all. We help you understand.

02

Influence

Make AI prefer your brand.

Getting found by AI and being the one it recommends are both within your control. We help with both.

03

Connect

Standards for AI commerce are emerging.

Most teams won't have the resources to implement them. We handle that.

Where to start

First AI has to read your site. Then it has to recommend it.

Step 1 · Free AI readiness check

Can AI read your site?

AI can't recommend what it can't read. Check your AI readiness in 30 seconds. No account needed.

Step 2 · The verdict

Does AI recommend it?

Laup asks ChatGPT, Gemini, Copilot and Claude your customers' buying questions every day, and shows who gets named and who gets recommended instead.


So, does AI recommend your brand?

Find out in minutes, not a quarter.

Start free trial

14 days. No credit card.

Bank, hotel or services brand? Presence for services is in early access -- ask us.

Recent AI readiness checks

Live from the free check above, run by real sites. Open one to see a full report.

Laup -- See whether AI recommends your brand