What is worth the money?
Short answer: fix structured data first, because it is the cheapest and it works whoever ends up recommending you. Start tracking at the same time, so you know whether it worked before you put more into the product feed or traditional SEO.
No signup. The scan only reads your public storefront.
You have a budget and four options
This page is for whoever decides where the money goes first: into the product data, into tracking, or into an SEO agency. The order matters more than the total.
Four options, in the order they should be done
- Structured data (Product schema)Low, often one-off work
- Fixes the basic machine readability: price, stock status and GTIN in the schema. Do this first whatever the budget; without it the rest has little to build on.
- Product feed improvementMedium, ongoing maintenance
- Makes sure the attributes already in the feed are actually correct and current everywhere. It matters when the feed exists but is incomplete or stale.
- AI visibility tracking (GEO tool)Low, fixed subscription
- Shows whether the other work is having any effect, day by day. Without measurement you cannot tell whether the money spent on structured data or the feed changed anything.
- Traditional SEOHigher, ongoing agency or consultant hours
- Mainly fixes classic search. Useful, but it does not reach AI answers directly, and it should come after the three above rather than instead of them.
Want to go deeper on the tracking itself? See how it works on AI visibility, or read the methodology behind the measurements.
Content is the precondition, tracking is the proof
Product content and structured data decide whether AI systems can read your store at all. AI visibility tracking decides whether you know it: without daily measurement, every fix is an assumption. The two belong together, but they do not have to happen in the same project or at the same price.
Four steps, in priority order
Scan and see where you stand
The free scan shows which fields are missing from the product schema, and how urgent each one is.
Fix structured data
Start with the cheapest and most fundamental: price, stock status, GTIN and the other fields AI agents need.
Start tracking in parallel
Measure from day one, so you can see whether the fixes change how AI talks about you before you spend more on the feed or on SEO.
Invest further where the data shows an effect
Start the trial (14 days, no card) and let the numbers decide the next investment.
The scan is free. Tracking has a fixed price
Nothing here needs a purchase order to get started: the scan is free and needs no signup, and tracking is a monthly subscription you can cancel at any time. See the full pricing.
Tool first, help when you need it
The core of Laup is a tool: you see the same data we do, measured with an open methodology. If you want help deciding the order for your own store rather than working from a general guide, our advisory covers that separately.
See where you should start
Scan your store for free, and you will know which of the four is the most urgent.