Every paid plan includes AI Visibility, AI Optimization and access for your own AI agents. Your plan determines how many buying questions and AI engines Laup measures each day.
Try Laup
Freefor 14 days · No credit card
Use the complete Laup product on one site before choosing a paid plan.
Trial coverage
Focused coverage
990 NOK/ month
Continue with a focused view of the categories you care about.
Plan coverage
Broader coverage
2 990 NOK/ month
Recommended for a fuller market view: more questions across more categories give steadier trends and fewer blind spots.
Plan coverage
Custom coverage
Tailored
For multiple sites, larger question sets, additional engines and hands-on onboarding.
Designed with you
Running client sites? Track separate portfolios with one agency relationship.
See agency offeringTrack where you are named, who appears instead and which sources the engines expose.
Move from measured gaps into an evidence-backed Action plan, then follow what changes.
Connect your agents to analyze Laup data, perform actions and verify results against the evidence.
You do not need a subscription to find out whether the assistants recommend you. You need one to follow whether that changes.
A small shop or a single brand testing whether this is a real problem for them.
One report on how the assistants answer for you today. No cost, no card, no subscription.
Run the free checkA focused range, one market, a budget that has to stay small.
The smallest paid plan. A focused set of buying questions, tracked daily on ChatGPT, Gemini and Copilot.
Start free trialA broad range where one weak category is expensive to miss.
Enough questions per category that visibility is steady rather than noisy, so a weak category is visible before it costs you.
Start free trialA larger team covering several Nordic markets, or one that needs Claude alongside the rest.
Each market is tracked as its own profile with its own language, and engine coverage is set to what you need.
Talk to usYes. Laup suggests a tailored starting set based on your site, categories and market. They are your questions: you review them before tracking starts, then edit, remove or add questions whenever you need to. One example is ‘Where should I buy a robot vacuum?’
Basic and Pro both track ChatGPT, Gemini and Copilot. Claude and other coverage can be included in a custom plan.
Both plans track ChatGPT, Gemini and Copilot. Basic follows 20 questions across up to 3 categories: a focused view of what matters most. Pro follows 100 questions across up to 10 categories, so you cover more of your range and get more reliable per-category visibility. The extra depth matters because AI answers vary from question to question: more questions per category means steadier trends and fewer blind spots.
Start with the free visibility check: one report on how the assistants answer for you today, at no cost and with no card. If you want that tracked over time rather than once, Basic is the smallest paid plan. Its question and category limits are shown on the plan cards above.
It depends on how many markets you cover, because each market is tracked as its own profile with its own country and language. A team running Norway, Sweden and Denmark is tracking three profiles, not one. Pro is the per-profile plan for a broad range, and a custom plan adds Claude and adjusts coverage. Tell us your markets and categories and we will price the whole setup rather than a single line.
Daily tracking pauses, but your existing dashboard remains available. Choose Basic or Pro when you are ready to continue collecting answers.
Yes. Plans are billed monthly. You can change your plan through Billing settings and cancel at any time.
Laup is not currently VAT registered, so VAT is not charged. This will be updated if the company’s registration status changes.
Your 14-day trial starts when your first site is ready to track.
No credit card