AI is recommending products in your category. Is your brand in the answer?
You don't sell direct -- your retailers do. Laup tracks whether ChatGPT, Copilot and Gemini name your brand when buyers ask about your categories, which retailer gets the link, and which sources the engines trust.
Or start a trial to track your brand every day.
Three answers, per engine, every day
Everything below is measured from real sampled answers, reported per engine, never blended into one score.
Named or absent
Your share of AI recommendations in each category you track, per engine, vs the brands actually named.
Who wins your link
When AI recommends your products, which retailer gets the click -- and where you're missing from the shelf entirely.
The sources that decide
The exact domains each engine reads before it answers -- so your team knows which shelves and media to prioritize.
You sell through others. So does AI.
Where buyers are sent to buy
When AI recommends your products, buyers still have to be sent somewhere to buy them. We show you whether the engines can find where your products are sold, and which retailers they point to.
Specs AI can actually read
AI recommends what it can understand. We show you whether the engines can read the specifications and documentation behind your products, so you know if the details buyers ask about are reaching them at all.
The people who specify
In trades like lighting and building products, an electrician or architect asking AI for a recommendation can decide a whole project. Laup tracks whether the engines name your brand on those professional questions, not just consumer ones.
Buyers are already asking AI.
The question is whether your brand gets named.
43%
use GenAI tools to research brands, products, and recommendations.
Source: BCG, 2026
50%
of consumers intentionally seek AI-powered search for buying decisions.
Source: McKinsey, 2025