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How we work with our AI visibility

Titles & AI Visibility: our Norwegian pages disappeared from Claude

Two nights after our title fix, our Norwegian pages were gone from Claude. Not ranked lower, gone. Claude only found our English pages, even when I asked in Norwegian on my phone.

By Gullik Vetvik Killie,

The fix told Brave our pages come in pairs

Inferred

The title fix moved our page metadata to the top of the page, where every crawler reads it. With it came the language tags that say /no/geo-audit and /geo-audit are the same page in two languages, with English as the default. Before, they sat deep in the page, where Brave probably missed them.

Outside Norway, Brave hides our Norwegian pages

Measured

I searched site:laup.ai/no on Brave and changed only the region.

Brave results for site:laup.ai/no with the region set to Norway: laup.ai/no, /no/ai-agenter, /no/veiledere, /no/ai-synlighet-og-produktinnhold, /no/synlighetssjekk and more.
Region Norway: the Norwegian pages are there.
The same search with Norwegian as the display language and the region set to All regions: only three guide pages are listed.
All regions, Norwegian display language: three pages left, our guides. They are the only Norwegian pages with no English twin.
Brave quick settings on a phone: display language English (United Kingdom), region United States.
site:laup.ai/no with region United States: only the three guide pages.
Region United States: same three guides.

Claude searches from outside Norway

Inferred

I asked the Claude app on my phone, in Norwegian, to search the title of our Norwegian page /no/geo-audit. First hit: /geo-audit, in English.

The Claude phone app, asked in Norwegian to search for “GEO-audit for nettbutikker i Norge Laup”, lists laup.ai/geo-audit first and no Norwegian laup.ai page.
Norwegian question, Norwegian page title, English page.

We then searched the titles of all 22 Norwegian pages that have an English twin through Claude's search. It returned the Norwegian page 0 times. So Claude searches without Norway, either with no region or as the US, we don't know which. For a Norwegian question the English page is often a poor match, so sometimes Claude doesn't find us at all.

What we lost

Measured

Claude cited laup.ai 60 times in 60 days. 48 were Norwegian pages with an English twin. How often they showed up in its searches:

laup.ai results in Claude's searches per nightly run
NightNorwegian resultsEnglish results
1 to 25 Sep2 to 82 to 8
26 Sep220
27 Sep224
28 Sep034
29 Sep030

From 21 to 25 September, Claude cited our Norwegian front page every day on “Finnes det en norsk plattform …”. Since 26 September, not once. In total Claude cites us about as often as before. For now.

Next: which change brings them back

On 29 September we split our page pairs into three groups and sent all 44 pages to Brave:

  • 9 pairs: tag removed, each page stands alone.
  • 8 pairs: tag kept, but Norwegian is now the default.
  • 5 pairs: untouched, as a control.

Only the first group back: Claude searches as an English-language user. The second group back too: Claude searches with no region. The control back too: Brave just needed a fresh look. Nothing back within two weeks: the tags were not the cause.

Next entry: the result. Earlier in this series: Claude thought our homepage was called “laup.ai wordmark” and one night later, renamed, not ranked higher. More experiments on our own site are under How we work with our AI visibility.