More than how often you get mentioned.
A mention tells you that you were in the answer. It does not tell you who was recommended instead, which sources decided it, which category it covered or which market the buyer was in. Laup measures those four things.
14 days. No credit card.
What you can follow.
Every measurement comes from the same captured answers, so the numbers agree with each other and trace back to the text.
Competitors
Every captured answer is read for the brands it actually names. You see who is recommended instead of you, in which category, and whether that changed between runs.
Cited sources
Assistants ground their answers in pages they retrieve. Laup records the sources behind each answer, so you can see which sites shape the recommendation and whether yours is among them.
Product categories
One site-wide number hides the picture. Questions are grouped into the categories you sell in, and visibility is scored per category so a strong range does not mask a weak one.
Markets
The same shop can be tracked once per market, each with its own country and language. Norwegian, Swedish and Danish buyers get different answers, and each is measured separately.
What a platform should be able to answer.
- Whether the answer cited you, named you in prose, or did neither. Those are different problems with different fixes.
- Which of the four assistants disagree about you, since ChatGPT, Gemini, Copilot and Claude retrieve differently.
- The share of answers in a category that went to each brand, not just your own count.
- The search queries the engines ran on their way to an answer, which is the demand behind the result.
- Every underlying answer, kept and dated, so a number can always be traced back to the text it came from.
One range, three Nordic answers.
A shop selling into Norway, Sweden and Denmark does not get one answer. It gets three, and they can disagree about who is best.
In Laup a market is registered as its own profile: the same site, its own country and its own language. Questions are asked in the language of that market, answers are captured separately, and competitors and sources are counted per market. That shows you when a category that performs at home is invisible across the border, instead of an average that hides the difference.
See what the answer actually says.
Start with a free visibility check, or follow your categories, competitors and sources continuously.
14 days. No credit card.