How sensitive are prompts?

We watch around 45 prompts for laup.ai every night. How sensitive are they to the exact phrasing? And when we improve on those prompts, do we also lift our AI visibility overall? We took 20 of them, changed the wording, and looked at what the engines searched for.

By Gullik Vetvik Killie, , updated with a third night

How sensitive

Measured

20 prompts; 10 that find us and 10 that don't. Each got two new versions. In the first we swapped a few words: prompts that find us were moved away from the words on our pages, and prompts that never find us were moved toward the words of a page we have. In the second we replaced every content word and kept the question.

Share of answers that found laup.ai, as written, with a few words swapped and rewritten
PromptsAs writtenA few words swappedRewritten
Ten that usually find us49%35% (away)18%
Ten that never find us0%14% (toward)0%

Keep in mind which way the words moved. To steer away from our pages we mostly picked less common words: KI instead of AI (both are used in Norwegian), webshop instead of nettbutikk (online store), chatboter, digital butikk. So the drop shows how we do on the rarer ways of asking, not on every other way.

What the engines searched for

Measured

Before an engine answers with web search, it writes its own search queries, and those are mostly the prompt's own words, so new words make a new search. Three of the prompts, with the searches each engine ran on 19 October (up to two per engine), with a green dot where the search found laup.ai and a red dot where it missed:

I need a technical scan that shows whether AI assistants can understand the products in our online store. Are there Norwegian tools for this?

Searches per engine and prompt version, and whether each found laup.ai
EngineOriginal: Jeg trenger en teknisk scan som viser om produktene i nettbutikken vår kan forstås av AI-assistenter. Finnes det norske verktøy for dette?Away: Jeg trenger en teknisk analyse som viser om produktene i webshopen vår kan forstås av KI-assistenter. Finnes det norske verktøy for dette?Rewritten: Jeg ønsker en maskinell sjekk som avslører om varene i den digitale butikken vår blir skjønt av chatboter. Finnes det norske programmer for slikt?
ChatGPT
Norge verktøy AI synlighet nettbutikk AI-assistenter scan norske tjenesterNorsk AI visibility audit verktøy ChatGPT nettbutikk SEO
(found laup.ai)
Norge verktøy AI synlighet KI-assistenter nettbutikk analysenorsk AI visibility tool KI søk synlighet nettbutikk analyse
(found laup.ai)
Norge verktøy teste synlighet produkter AI chatbots nettbutikk produktdatanorsk AI synlighet verktøy ChatGPT nettbutikk produkter analyse
(found laup.ai)
Claude
norsk verktøy AI-synlighet nettbutikk produktdata scan GEO
(found laup.ai)
verktøy analyse nettbutikk synlighet KI-assistenter produktdata Norge
(found laup.ai)
norsk verktøy sjekke synlighet i ChatGPT AI-søk nettbutikk GEO
(found laup.ai)
Gemini
sjekke nettbutikk AI venligasert verktøy norgeAI readiness score nettbutikk verktøy
(found laup.ai)
KI synlighetsanalyse norske verktøy nettbutikkAI readiness audit norway webshop
(missed laup.ai)
chatbot sjekk nettbutikk produkter norgeAI shopping agent detection e commerce Norway
(missed laup.ai)
Copilot
norsk verktøy AI synlighet nettbutikk produkter AI søk teknisk scanNorge GEO AI søk optimalisering verktøy nettbutikk produktdata
(found laup.ai)
norsk verktøy AI synlighet nettbutikk produkter KI-assistenter analyseNorge verktøy GEO AI search visibility nettbutikk
(found laup.ai)
Norge verktøy AI synlighet nettbutikk produkter chatbot GEO AEOnorsk programvare AI shopping produktdata chatbot nettbutikk
(found laup.ai)
Found by all four engines over the three nights: 12, 9 and 9 of 12.

Is there a Norwegian platform that helps online stores with AI visibility, GEO and product content in one solution?

Searches per engine and prompt version, and whether each found laup.ai
EngineOriginal: Finnes det en norsk plattform som hjelper nettbutikker med AI-synlighet, GEO og produktinnhold i samme løsning?Away: Finnes det en norsk plattform som hjelper webshoper med KI-synlighet, generativ søkeoptimalisering og produkttekster i samme løsning?Rewritten: Finnes det et norsk system som får chatboter til å legge merke til digitale butikker, tilpasser dem til KI-søk og forbedrer varetekstene, alt på ett sted?
ChatGPT
norsk plattform AI-synlighet GEO produktinnhold nettbutikkerNorwegian platform GEO AI visibility ecommerce product content
(found laup.ai)
Norge plattform KI-synlighet generativ søkeoptimalisering produkttekster nettbutikknorsk SaaS GEO AI visibility product descriptions ecommerce platform Norway
(found laup.ai)
norsk plattform optimalisere nettbutikk KI-søk produkttekster chatbot synlighet norskNorge ecommerce AI search visibility product descriptions platform
(found laup.ai)
Claude
norsk plattform nettbutikk AI-synlighet GEO produktinnhold
(found laup.ai)
norsk plattform KI-synlighet GEO produkttekster nettbutikk
(missed laup.ai)
norsk verktøy synlighet i ChatGPT nettbutikk KI-søk produktbeskrivelser GEO
(missed laup.ai)
Gemini
norsk plattform AI synlighet GEO produktinnhold nettbutikknorsk AI plattform e-handel produkttekster SEO GEO
(found laup.ai)
norsk plattform KI synlighet generativ søkeoptimalisering produkttekster nettbutikkAI SEO produkttekster norsk plattform e-handel
(missed laup.ai)
KI søk optimalisering nettbutikk norsk systemAI SEO norge e-handel system varetekster chatbot
(missed laup.ai)
Copilot
norsk plattform AI-synlighet GEO produktinnhold nettbutikkNorge GEO AI visibility produktinnhold ecommerce plattform
(found laup.ai)
norsk plattform KI-synlighet generativ søkeoptimalisering produkttekster nettbutikkNorge AI visibility GEO produkttekster nettbutikk plattform
(missed laup.ai)
norsk system KI-søk nettbutikk varetekster synlighet chatboternorsk plattform GEO AI search ecommerce produkttekster
(missed laup.ai)
Found by all four engines over the three nights: 11, 6 and 4 of 12.

Where can I buy a GEO audit for my online store in Norway?

Searches per engine and prompt version, and whether each found laup.ai
EngineOriginal: Hvor kan jeg kjøpe en GEO-audit for nettbutikken min i Norge?Away: Hvor kan jeg kjøpe en GEO-analyse for webshopen min i Norge?Rewritten: Hvor kan jeg bestille en KI-gjennomgang av den digitale butikken min i Norge?
ChatGPT
GEO audit generative engine optimization audit Norge kjøpGEO-audit Norge AI synlighet byrå audit
(found laup.ai)
GEO analyse webshop Norge Generative Engine Optimization analyse byråGEO audit AI søk Norge byrå nettbutikk
(found laup.ai)
Norge KI gjennomgang nettbutikk AI audit digital butikk tjenesteNorge AI audit nettbutikk konverteringsoptimalisering KI byrå
(found laup.ai)
Claude
GEO-audit byrå Norge generative engine optimization nettbutikk
(found laup.ai)
GEO-analyse byrå Norge generative engine optimization
(missed laup.ai)
KI-analyse nettbutikk gjennomgang tilbyder Norge
(missed laup.ai)
Gemini
Generative Engine Optimization audit NorgeGEO audit nettbutikk Norge
(found laup.ai)
GEO analyse webshop NorgeGEO optimering SEO Norge AI søk
(found laup.ai)
AI gjennomgang av nettside e-handel NorgeKI gjennomgang nettbutikk Norge
(missed laup.ai)
Copilot
GEO audit nettbutikk Norge Generative Engine OptimizationAI søkeoptimalisering GEO audit Norge nettbutikk
(missed laup.ai)
Norge GEO analyse nettbutikk generative engine optimization byråGEO analyse webshopen Norge AI-søk SEO byrå
(missed laup.ai)
Norge KI gjennomgang nettbutikk AI audit digital butikk konverteringsoptimaliseringNorge e-handelsbyrå AI analyse nettbutikk CRO SEO UX
(missed laup.ai)
Found by all four engines over the three nights: 10, 6 and 2 of 12.
  • Translated back, still found: the rewritten technical scan still made Claude search for "AI-synlighet nettbutikk".
  • Copied words, missed: in the platform prompt, "KI-synlighet" and "produkttekster" went straight into the search, and our pages use neither.
  • Who got named instead: the international SEO tools like Semrush and Ahrefs, not the Norwegian players.
  • ChatGPT held up best: it runs the most searches (3.7 per answer) and went from 60% to 37%; Gemini went from 50% to 7%.
  • One phrase opens a door: "AI-readiness-scan for nettbutikker" took that prompt from 0 to 11 of 12 answers.

Summarizing thoughts

Inferred

Rewriting changes the level of visibility, but mostly not the order: the prompts that find us still find us most, and Laup stays among the most named. What decides whether you are found at all is whether you cover the topic.

Three nights at the same hour, measured through the engines' APIs rather than their apps. Every prompt and version, and every run up to 19 October, is in the full test data.

All prompts

Measured

Every prompt in the test, as it ran in Norwegian. One dot per night, 18, 19 and 20 October, green where the engine's search found laup.ai and red where it missed. Found counts all four engines over the three nights. Marked words are the ones the Away or Toward version changed.

Prompts that usually find us

Prompts that usually find laup.ai, per version and engine
VersionPromptChatGPTClaudeGeminiCopilotFound
OriginalFinnes det en norsk plattform som hjelper nettbutikker med AI-synlighet, GEO og produktinnhold i samme løsning?3 of 3 runs found laup.ai2 of 3 runs found laup.ai3 of 3 runs found laup.ai3 of 3 runs found laup.ai11/12
AwayFinnes det en norsk plattform som hjelper webshoper med KI-synlighet, generativ søkeoptimalisering og produkttekster i samme løsning?3 of 3 runs found laup.ai2 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai6/12
RewrittenFinnes det et norsk system som får chatboter til å legge merke til digitale butikker, tilpasser dem til KI-søk og forbedrer varetekstene, alt på ett sted?3 of 3 runs found laup.ai1 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai4/12
OriginalJeg trenger en teknisk scan som viser om produktene i nettbutikken vår kan forstås av AI-assistenter. Finnes det norske verktøy for dette?3 of 3 runs found laup.ai3 of 3 runs found laup.ai3 of 3 runs found laup.ai3 of 3 runs found laup.ai12/12
AwayJeg trenger en teknisk analyse som viser om produktene i webshopen vår kan forstås av KI-assistenter. Finnes det norske verktøy for dette?3 of 3 runs found laup.ai3 of 3 runs found laup.ai0 of 3 runs found laup.ai3 of 3 runs found laup.ai9/12
RewrittenJeg ønsker en maskinell sjekk som avslører om varene i den digitale butikken vår blir skjønt av chatboter. Finnes det norske programmer for slikt?3 of 3 runs found laup.ai2 of 3 runs found laup.ai2 of 3 runs found laup.ai2 of 3 runs found laup.ai9/12
OriginalHvor kan jeg kjøpe en GEO-audit for nettbutikken min i Norge?3 of 3 runs found laup.ai2 of 3 runs found laup.ai3 of 3 runs found laup.ai2 of 3 runs found laup.ai10/12
AwayHvor kan jeg kjøpe en GEO-analyse for webshopen min i Norge?1 of 3 runs found laup.ai1 of 3 runs found laup.ai3 of 3 runs found laup.ai1 of 3 runs found laup.ai6/12
RewrittenHvor kan jeg bestille en KI-gjennomgang av den digitale butikken min i Norge?2 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai2/12
OriginalHvilke norske tjenester hjelper nettbutikker med å bli anbefalt oftere av AI?3 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai3 of 3 runs found laup.ai6/12
AwayHvilke norske tjenester hjelper webshoper med å bli anbefalt oftere av KI?3 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai2 of 3 runs found laup.ai5/12
RewrittenHvilke norske firmaer får digitale butikker til å bli trukket fram hyppigere av chatboter?2 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai2 of 3 runs found laup.ai4/12
OriginalHvilke norske verktøy finnes for å overvåke om ChatGPT og Gemini anbefaler nettbutikken min?3 of 3 runs found laup.ai2 of 3 runs found laup.ai0 of 3 runs found laup.ai3 of 3 runs found laup.ai8/12
AwayHvilke norske verktøy finnes for å følge med på om ChatGPT og Gemini anbefaler webshopen min?3 of 3 runs found laup.ai2 of 3 runs found laup.ai3 of 3 runs found laup.ai2 of 3 runs found laup.ai10/12
RewrittenHvilke norske programmer kan holde øye med om chatbotene trekker fram den digitale butikken min?1 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai2/12
OriginalVi har flere tusen produktsider og vil gjøre dem mer forståelige for AI-assistenter. Hvor får vi hjelp til dette i Norge?1 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai2/12
AwayVi har flere tusen varesider og vil gjøre dem mer forståelige for KI-assistenter. Hvor får vi hjelp til dette i Norge?2 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai3/12
RewrittenVi har tusenvis av varesider og ønsker at chatbotene skal skjønne dem bedre. Hvor kan vi få bistand til det i Norge?0 of 3 runs found laup.ai1 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1/12
Originalsoftware for synlighet i KI2 of 3 runs found laup.ai2 of 3 runs found laup.ai3 of 3 runs found laup.ai0 of 3 runs found laup.ai7/12
Awaysoftware for KI-synlighet1 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1/12
Rewrittenprogram for å bli sett av chatboter0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHvilke verktøy kan sjekke om produktinformasjonen vår er tydelig nok til at AI-systemer forstår og anbefaler den?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
AwayHvilke verktøy kan sjekke om produktbeskrivelsene våre er tydelige nok til at KI-systemer forstår og anbefaler dem?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenHvilke programmer kan teste om varebeskrivelsene våre er klare nok til at chatboter skjønner og trekker dem fram?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalEr det mulig å få varsler når synligheten vår i AI-svar faller eller en ny konkurrent begynner å bli anbefalt?0 of 3 runs found laup.ai0 of 3 runs found laup.ai3 of 3 runs found laup.ai0 of 3 runs found laup.ai3/12
AwayEr det mulig å få varsler når synligheten vår i KI-svar faller eller en ny konkurrent begynner å bli foreslått?1 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai0 of 3 runs found laup.ai2/12
RewrittenKan vi få beskjed når chatbotene nevner oss sjeldnere, eller når en ny rival begynner å bli trukket fram?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalFinnes det et gratis verktøy som viser om nettbutikken vår blir anbefalt av AI-assistenter?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
AwayFinnes det et gratis verktøy som viser om webshopen vår blir foreslått av KI-assistenter?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenFinnes det et kostnadsfritt program som avslører om den digitale butikken vår blir trukket fram av chatboter?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12

Prompts that never find us

Prompts that never find laup.ai, per version and engine
VersionPromptChatGPTClaudeGeminiCopilotFound
OriginalEr nettsiden vår klar for AI-søk?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardKan AI lese nettbutikken vår?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenEr hjemmesiden vår rustet for søk med kunstig intelligens?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHvordan følger jeg synlighet i AI-svar?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHvordan følger jeg med på AI-synlighet i ChatGPT, Gemini og Copilot?0 of 3 runs found laup.ai0 of 3 runs found laup.ai2 of 3 runs found laup.ai0 of 3 runs found laup.ai2/12
RewrittenHvordan holder jeg øye med om chatboter nevner oss?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHvordan finner jeg ut om kundene får opp selskapet vårt når de spør AI om hva de bør kjøpe?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHvordan finner jeg ut om ChatGPT, Gemini eller Copilot anbefaler nettbutikken vår når kundene spør hva de bør kjøpe?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenHvordan kan jeg se om kjøperne får se firmaet vårt når de ber en chatbot om kjøpsråd?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalVi blir nesten aldri anbefalt i AI-baserte kjøpsguider. Hvordan finner vi ut hvilke sider, omtaler eller produktdata som mangler?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardVi dukker nesten aldri opp når noen spør en AI-assistent om produkter i vår kategori. Hvordan finner vi ut hvilke sider eller produktdata som mangler?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenChatbotenes kjøpsråd trekker nesten aldri fram oss. Hvordan ser vi hvilke sider, kundevurderinger eller varedata vi mangler?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHva betyr det egentlig at en nettside er klar for KI?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHva betyr det egentlig at en produktside er AI-klar?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai1 of 3 runs found laup.ai1/12
RewrittenHva innebærer det i praksis at en hjemmeside er rustet for kunstig intelligens?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalJeg kan vanlig SEO, men er ny på generativ søkeoptimalisering. Hva er viktigst å starte med?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardJeg kan vanlig SEO, men er ny på GEO. Hva er viktigst å starte med?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenJeg kan klassisk søkemotoroptimalisering, men er fersk på optimalisering for chatboter. Hva bør jeg ta tak i først?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHva bør vi endre på produktsidene for å bli nevnt oftere i svar fra AI-assistenter?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHva bør vi endre i produktdataene for å bli anbefalt oftere av AI-assistenter?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenHva bør vi justere på varesidene for at chatboter skal ta oss med i svarene oftere?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHvem tilbyr AI-readiness-rapporter med konkrete feil, prioriterte tiltak og mulighet for ny måling etterpå, i Norge?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHvem tilbyr en AI-readiness-scan for nettbutikker i Norge, med rapport, tiltak rangert etter effekt og ny skanning etterpå?2 of 3 runs found laup.ai3 of 3 runs found laup.ai3 of 3 runs found laup.ai3 of 3 runs found laup.ai11/12
RewrittenHvem selger KI-vurderinger av hjemmesider med tydelige mangler, en rekkefølge for forbedringer og en ny sjekk etterpå, i Norge?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
Originalrimelig AI-readiness-analyse0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
Towardrimelig AI-readiness-scan0 of 3 runs found laup.ai0 of 3 runs found laup.ai3 of 3 runs found laup.ai0 of 3 runs found laup.ai3/12
Rewrittenbillig KI-sjekk av hjemmeside0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
OriginalHvordan sjekker vi om struktur, produktdata, omtaler og eksterne kilder gir AI-assistenter nok informasjon om selskapet vårt?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
TowardHvordan sjekker vi om strukturert data og produktdata gir AI-assistenter nok informasjon om nettbutikken vår?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12
RewrittenHvordan tester vi om oppbygning, varedata, kundevurderinger og andre nettsteder gir chatboter nok kunnskap om firmaet vårt?0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0 of 3 runs found laup.ai0/12

The Sensitivity series asks how much the measuring setup moves an AI visibility number: the model, the surface and the prompts. More experiments on our own site are under How we work with our AI visibility.